A skilled writer and editor who excels at turning complex topics into well-written, effective copy that tells your story.
Jim Samuel
I am a writer and editor who makes complex topics concise and easy to read. I’ve worked in healthcare, health tech, science, and business-to-business (B2B).
I’ve written and edited website content, email, white papers, articles, print, collateral, and audio/video.
Some work I’ve done:
Annual reports
I wrote the narrative, non-financial, section of many annual reports when I worked at a Fortune 300 healthcare corporation. See examples.
Case studies
Case studies are a great way to tell the story of how your organization helped solve a customer’s problem. Take a look at some case studies I’ve written here.
Television commercials
I’ve wrote scripts for several television commercials duirng my time in the healthcare business.
Website content
Writing website content now makes up the majority of my writing work. I know the value of clear, concise content that tells a story and helps with search engine optimization (SEO).
Whether digital or print, I’ve written a lot of brochures and collateral pieces. I make sure each piece provides valuable information to the reader. Here are some examples.
Radio commercials
Radio is one of my favorite media to work in. Here are Some I’ve written and produced.
Video
Video is an important tool for nearly any content marketing program. Whether they were fully produced and staged videos or grab-and-go interviews for quick posting on social media, I’ve done it.
White Papers
White papers I’ve written were posted on company websites for download, and promoted through social media and digital advertising to generate website traffic and leads. Read three samples.
Brochures and collateral
Blog posts
Blog posts for company websites have been a mainstay of my work in several industries, including healthcare, health tech, insurance, and science. See samples.