Copywriting and content strategy for healthcare, health tech, and life sciences
I’m Jim Samuel, a freelance copywriter and content strategist. I turn complicated material into content people will read.
$170M+
in incremental sales revenue from an email program I wrote for Avantor
2
white papers that became Innovaccer’s top performing lead-generation assets
4
hospitals in a health system website migration, planned through launch
What I do
White papers
Long-form content that explains a complicated product or service and helps generate leads.
Case studies
A customer’s results written as a story, so a buyer can picture the same outcome.
Web and SEO content
Planning and writing for search, including SEO and AEO, so pages rank and still read well.
Video scripts
Scripts and storyboarding for product explainer and instructional videos for technical audiences.
Email programs
Topics, targeting, copy, and sequencing, planned together.
Content strategy
A plan that connects what you publish to what your buyers need and how they decide.
Who I work with
Health systems and hospitals
Websites, service line marketing, email marketing, video, and digital programs for hospitals and multi-facility systems.
Health tech companies
Website content, articles, white papers, and product content for solutions sold to clinical, IT, and finance buyers.
Life sciences companies
Website and SEO content, email programs, videos, and collateral for research and lab audiences.
About me
I’ve worked on both sides of healthcare content. I ran internet marketing at Universal Health Services, where I led a team of 11 writers and designers, and later directed digital marketing at Crozer-Keystone Health System. Since then I’ve written for Innovaccer and Change Healthcare in health tech, and Avantor in life sciences. I handle the strategy and the writing, so the two stay aligned.
Have a project that needs someone who knows the subject matter?
Tell me what you’re working on, and we’ll discuss how I’d approach it.