Senior Copywriter & Content Strategist
Clear, concise copy for complex subjects
I help organizations turn complicated ideas into content that connects with the people who matter most. Strategy first, then the writing.
The problem
Your work is complex. Explaining it shouldn’t be.
But too often, organizations with important products and services struggle to communicate what they do and why it matters. The messaging is muddy. The content is inconsistent. The people who should be paying attention aren’t.
If that sounds familiar, you’re in the right place.
How I can help you
Ongoing content programs
Consistent, strategic content delivered monthly so your pipeline stays full and your brand stays visible.
Brand messaging
A clear messaging framework that gives your whole team a consistent voice and a stronger competitive position.
Launch content
Everything you need to launch a product or service with confidence — messaging, blog posts, press materials, email, and social.
Strategic projects
White papers, case studies, website copy, thought leadership, and other content projects scoped to your needs.
A bit about me
I’m Jim Samuel, a content strategist and writer based in Bucks County, Pa. I’ve spent more than 30 years helping organizations communicate clearly. Most of that time has been in healthcare, health technology, and life sciences. I think first, then write. And I work as part of your team, not as an outside vendor.
From the blog
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To Outline, or Not to Outline
To Outline, or Not to Outline … That is the Question Start with an outline. It’s something we learned in school. I followed that advice all through my school years. But when I started working as a newspaper reporter, it did not take me long to realize that when you are under pressure to write,…
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