For as long as I can remember, I’ve been able to write about complex topics in ways that are easy to read and understand. It’s a skill that’s served me well through school and throughout my career.
My father was an engineer and because of that, I developed a strong interest in technology and science. I inherited his interests, but not his aptitude or abilities for mathematics. Instead, I have always found it easy to write so it seemed natural to make writing a vital part of my career choices.
I Know How To Tell Your Story
My first step was to begin working as a newspaper reporter, first with a daily newspaper in Cherry Hill, NJ, then with a Philadelphia business weekly. That experience taught me many things but the most important lesson I learned was how to tell a story.
I know how to find the real story in your story. That’s the story that matters most to your customers. It’s the story that tells them how your business can help them solve their problems. And it’s the story that creates a connection between you and the people you want to reach.
After working as a reporter for several years, I went to work at a prominent public relations agency in the Philadelphia suburbs, where I specialized in business-to-business and technology accounts. I worked at large and small agencies, then spent the 1990s working as an independent practitioner. Among my clients were the electronics division of Mars, Inc. and a UK-based company that produced continuing medical education events to help pharmaceutical companies reach gastroenterologists.
An Early Move Into Digital Marketing
My interest in digital marketing began in the mid-1980s, before the advent of the Internet. I was an early user of CompuServe, one of the original online services, and I quickly became aware of how some companies were using the service to provide customer support and build relationships with customers. I also noticed there were a lot of special interest groups dedicated to just about any topic you could imagine.
One of those groups was devoted to motorsports. I was working with a couple of racing teams at the time, so it did not take me long to start posting news and features about the team in the group. I also arranged to have team drivers participate in online chats with fans during the week. There were usually several hundred fans participating in each chat, and it did not take long for the drivers I represented to become favorites of the fans who participated.
The first time I built a website for a client was in 1998, using Microsoft FrontPage. Since then, I have helped build a number of sites in several different platforms. I have built sites in Drupal, Umbraco, WordPress and straight HTML. In the interest of total accuracy, I should specify that I have not done backend configuration of Drupal or Umbraco sites. That’s a bit beyond my capability but if you give me a configured content management system (CMS) on either platform, I can build out the site. I can build a site from the ground up using WordPress.
I’ve continued to learn as much as I can about digital marketing and have experience in:
- Email marketing
- Paid search advertising on Google and Bing
- Pay-per-click advertising
- Social media marketing
- YouTube marketing
A Focus on Healthcare
I joined the corporate world in 2002 when I joined the in-house advertising department at Universal Health Services, Inc. (UHS), a Fortune 500 company that is one of the largest hospital management companies in the nation. After a lengthy career at UHS, I became director of digital marketing at Crozer-Keystone Health System in Springfield, Pa.
If you’re the kind of person who likes to look at resumes, you can read mine here.