Radio is one of my favorite media to work in. Here are just a few of the many radio spots I have written and produced.
Public Affairs
A hospital system in Las Vegas faced ongoing public criticism generated by a union trying to organize nurses there. To counter the negative campaign and lessen its ability to have a negative impact on the system’s reputation, I developed a series of radio commercials that aired on popular radio stations during morning and evening drive time. Some of the radio spots were a direct refutation of claims made in the negative campaign against the system. Others covered positive stories about the system.
Here are some of those commercials:
Quality care
Community involvement
Childbirth
Choosing where to give birth to a child is an important decision for any woman. At the same time, childbirth often marks the first opportunity for a hospital or health system to begin a relationship with a young family that has not had much need for healthcare services until then.
Here are several radio commercials I wrote and produced for maternity services.
Aiken Regional Medical Centers, Aiken, SC
Spring Valley Hospital Medical Center, Las Vegas, NV
Summerlin Hospital Medical Center, Las Vegas, NV
Pain Management
Corona Regional Medical Center, Corona, CA
Celebrity Endorsements
When a new hospital opened in Florida, a well-known college basketball announcer who lives in the area agreed to appear in a radio commercial. I wrote a script for him but he decided to just paraphrase it in his own words. He did three takes, said “You’ve got what you need” and left. An engineer and I took the three takes and pieced together this radio commercial, line-by-line. Sometimes we had to take a single word from one take and insert it into a partial sentence from a different take. When we were done, the celebrity reviewed and approved the spot and it ran during drive time on several stations.
Lakewood Ranch Medical Center
If you’d like to hear some of the other radio spots I’ve created, just send me an email.