How to make your CTAs perform their best They’re the make-or-break part of nearly every email or landing page you write. It’s the CTA, or the Call to Action. It’s the point at which your copy stops talking to your reader and asks them to take an action, such as placing an order or scheduling…
There’s an oft-repeated rule of thumb that says to avoid the use of jargon in everything you write. Like many rules of thumb, that advice is often incorrect. Use jargon that your audience does not understand, and they won’t know what you are talking about, and you’ll lose their attention for good. But if you…
To Outline, or Not to Outline … That is the Question Start with an outline. It’s something we learned in school. I followed that advice all through my school years. But when I started working as a newspaper reporter, it did not take me long to realize that when you are under pressure to write,…
